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elizabethv
elizabethv
4/30/2017 9:37:44 PM
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Platinum
Is this necessary?
After further thought, I have to wonder how necessary the new requirements are. From my understanding it only makes a difference if you have a television that can handle the bandwith. Do people even have these televisions? Personally, our home hasn't had a new television in at least 5 years. 

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elizabethv
elizabethv
4/30/2017 9:37:44 PM
User Rank
Platinum
Is this necessary?
After further thought, I have to wonder how necessary the new requirements are. From my understanding it only makes a difference if you have a television that can handle the bandwith. Do people even have these televisions? Personally, our home hasn't had a new television in at least 5 years. 

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elizabethv
elizabethv
4/30/2017 9:32:42 PM
User Rank
Platinum
Re: Broadcasters Excited
@afwriter - You're definitely right, networks, advertisers and cable companies will have to figure out the right balance when it comes to advertising, but I think it's a game they're very used to playing. Just because the regulations are changing, doesn't mean the preferences of viewers is going to change. They are aware of the possibility of OTT and what they need to do to retain customers, for the most part. Or so it seems. 

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elizabethv
elizabethv
4/30/2017 9:29:46 PM
User Rank
Platinum
ATSC 3.0
Maybe advertisers stand to make the most revenue, but personally, I think consumers stand to gain the most. According to the article at the link below, ATSC 3.0 means no more loud commercials. And I think that's swell!

 

https://www.cnet.com/news/atsc-3-0-what-you-need-to-know-about-the-future-of-broadcast-television/

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jbtombes
jbtombes
4/26/2017 2:52:41 PM
User Rank
Platinum
Re: Buzz at NAB
You're right Adi. I'm here in Vegas. A quick search on the conference site for 'ATSC 3.0' pulls up 31 sessions. 

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Adi
Adi
4/26/2017 10:41:02 AM
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Author
Buzz at NAB
I suspect there's a few people working on figuring out how to make ATSC 3.0 work at the National Association of Broadcasters event this week.

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Adi
Adi
4/26/2017 3:48:59 AM
User Rank
Author
Re: Broadcasters Excited
dcawrey - some of the targetting features could help substantially increase ad rates with ATSC 3.0. So it might be worth it. Also could reach new distribution platforms, so get new eyeballs/ratings. It's all a bit in the air (literally and figuratively!) but there is potential for more revenue. And they have to upgrade to UHD at some point anyway.

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srufolo1
srufolo1
4/25/2017 11:56:39 PM
User Rank
Platinum
Re: Broadcasters Excited
@afwriter  True, it is quite a balancing act for the broadcaster, hence the uncertainty part for them. Consumers are just so sick of paying too much for cable, etc ...

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dcawrey
dcawrey
4/25/2017 2:40:58 PM
User Rank
Platinum
Re: Broadcasters Excited
That's not a good deal for TV stations then. 

It's not like they can raise ad rates just for a new technology standard. Those levels of costs are what has pushed broadcast to the brink in favor of cable. 

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Adi
Adi
4/24/2017 6:03:46 AM
User Rank
Author
Re: Broadcasters Excited
srufalo1- at the moment it looks more like the revenue model associated with it will be advertising; so advertisers will pick it up. But its hard to say -- too early in the game. We'll have to see how the industry decides to deal with it.

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