Comments
afwriter
10/17/2017 10:43:33 AM
User Rank Platinum
Re: co-produtions
Wow, that sounds like a real mess. They are definitely fighting an uphill battle when it's hard to tell which obstacle to put more resources toward. On the other hand, if I am following what you are saying, the fact that the segmentation of Eastern Europe makes Netflix and Amazon unviable is a positive for smaller vendors in the area who wouldn't be able to compete on the main stage.
afwriter
10/17/2017 10:39:27 AM
User Rank Platinum
Re: New Ventures
@Adi Thanks for the clarification, that makes sense. That is crazy to think about, does that ever happen in the U.S.? Maybe that's why Hulu forces me to watch the same ad 5 times in a row on their commercial breaks.
Adi
10/17/2017 4:56:46 AM
User Rank Author
Re: co-produtions
afwriter -- there's a bit of a division between western and eastern europe we are seeing. Among western european audiences, $10/month is acceptable, and english is widely spoken. In eastern europe, language is a problem, price is a problem and piracy is a problem. So most service providers, broadcasters and local OTT services were largely unconcerned about Netflix and Amazon at this event -- that was certainly one noticeable take-away for me.
Adi
10/17/2017 4:53:13 AM
User Rank Author
Re: New Ventures
afwriter -- No, this would be advertising slots that have not been sold. It's the minutes of advertising that each broadcaster wants to sell across all the hours of TV shows they broadcast, that no one has picked up.
Adi
10/17/2017 4:51:56 AM
User Rank Author
Re: Developing an OTT platform
afwriter -- you might well be right on this. There are a lot of efforts underway to combat Netflix, not least for reasons of both corporate and cultural pride. But Netflix is grabbing subscribers, at least in western Europe. The picture in the east is a bit different.
I think that with more international -- and internationally oriented -- original production coming out of the $6 billion investment, Netflix will only become more of a threat. But local content does matter, and if these broadcasters -- prosieben, mediaset, TF1 -- can get their act together and work in a coordinated way, they could create something pretty substantial of their own. Some of these are big players in their own right.
afwriter
10/16/2017 5:28:20 PM
User Rank Platinum
Developing an OTT platform
"While others, such as Vivendi have spoken of a European Netflix, EMA is in the process of developing one. "
Is Netflix not as available in Europe as I thought or is it just not as big? Also, I feel like most OTT providers are trying to be the next Netflix, but Netflix is so far ahead of everyone else that they are the next Netflix in most cases.
afwriter
10/16/2017 5:22:51 PM
User Rank Platinum
New Ventures
@Adi In new ventures, when you say "unsold inventory" does this refer to content that has been recorded but not picked up to air?
afwriter
10/16/2017 5:19:14 PM
User Rank Platinum
co-produtions
Broadcasters looking into co-productions tells me that they are feeling the pressure from OTT. Their willingness to share the revenue is a tell-tale sign.
clrmoney
10/13/2017 3:39:56 PM
User Rank Platinum
OTT European Media Alliance
The EMA/European Media Alliance is something interesting that parts that interest me are the online advertising and digital sales because I'm familiar with it doing it from previous positions online like Linkshare. The new ventures is somthing great as well so you can see to sew what different ideas they have to offer.
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