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What Is the Key to the Video Kingdom?

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What is the key to a successful video strategy for service providers?
  Balancing traditional pay-TV services with emerging OTT service delivery
  Pricing and packaging flexibility; offering consumers the most options
  Getting exclusive sports or other high-value content
  Adding new features, such as personalization and recommendations
  Offering more services on more devices than anyone else
  Outstanding customer service and technical support
  Bundling with broadband and mobile

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