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dlr5288
dlr5288
3/15/2016 2:16:25 PM
User Rank
Platinum
Digital User Experience
All levels here re important and influential when dealing with digital transformation, but I think the most crucial level to tackle is the digital user experience.

It's so important these days to stay on trend and realz where consumers are moving towards. What kind of things do they want? What kind of digital experience are they used to? What new technology is out there that the consumers are interested in?

All important questions and I think if that level is tackled then the rest should come easy.

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Writerfo10281
Writerfo10281
3/14/2016 6:58:42 AM
User Rank
Gold
Re: levels of digital transformation
@freehe--The six years it took your company to implement an initiative seem like they would be a challenge unto themselves...it's hard to look ahead one year, let alone six. I'm sure that was a challenge; as they say in the video, companies really need to plot and decide 'Where do we fit in?' and figure out their niche rather than just try to do it all at once (and do it all poorly). Planning for six years would get it right, but I'm sure it must be difficult, and worrisome, hoping your changes are still timely at that point...

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freehe
freehe
3/11/2016 9:05:44 AM
User Rank
Platinum
Re: levels of digital transformation
DHagar, I totally agree. They need all of us to help them with their busineses. LOL!

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DHagar
DHagar
3/10/2016 8:14:54 PM
User Rank
Platinum
Re: levels of digital transformation
@freehe, culture truly can be a key barrier to digital transformation to an agile company.  It represents control and unless you change those controls and build a new open environment, the data will not be shared and the business and user transformations will not take place.

If a company wants ultimate control then they would be better off not investing in the technology and creating hallow value.

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batye
batye
3/10/2016 7:38:15 PM
User Rank
Platinum
Re: levels of digital transformation
@DHagar thank you, it very interesting to know... as things change very fast with technology...

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batye
batye
3/10/2016 7:34:15 PM
User Rank
Platinum
Re: levels of digital transformation
@Ariella thanks :)

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Ariella
Ariella
3/10/2016 7:15:21 PM
User Rank
Author
Re: levels of digital transformation
@freehe What you describe, I think, is not atypical for corporations in general. They really have to break out of that mold to become agile and fully competitive. Thanks for the links.

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freehe
freehe
3/10/2016 6:53:19 PM
User Rank
Platinum
Re: levels of digital transformation
I agree that culture change is a huge issue in the telco industry. I worked at a telco company for six years and it tooks years to implement a major initiative due to culture change issues. We had to get buy-in from the CEO first, get a memo sent to all employees, meet one-on-one with all the department heads and line managers, then conduct information sessions with key employees from each department. It was quite laborious.

Companies that will remain competitiive regarding digital transformation are those that are data driven. Many companies have huge volumes of data sitting on servers or in storage that is not being used. Companies will have to learn how to get the right data at the right time and analyze that data to provide real-time decisions to increase their revenue and remain competitive.

TM Forum provides a good overview of the challenges businesses face https://www.tmforum.org/.

Emarketer also provides some good research on the topic http://www.emarketer.com/.

 

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Ariella
Ariella
3/10/2016 1:52:32 PM
User Rank
Author
Re: levels of digital transformation
@Batye very true.

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batye
batye
3/10/2016 1:45:04 PM
User Rank
Platinum
Re: levels of digital transformation
@Ariella  yes as technology changing and thing changing fast... adaptability is a key...

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