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7/16/2016 6:51:00 AM
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This post talks about how Millenials find quality to be important. That with quality would come increased viewership. Except an article last month implied the opposite. That Millenials don't find quality to be that important overall. Though perhaps the reality is that it isn't that quality is unimportant, it just isn't the be all and end all for a Millenial's desire to use a form of media. You'd think as a Millenial I might be more intune to this plight. Personally, I'm not that hung up on quality. Obviously if it lags and the picture is really grainy I might be annoyed, but if I really want to watch something, I can get over at the very least, a grainy picture.

7/15/2016 5:05:45 PM
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Re: Verizon's Smart Platform
Great interview and smart insight on the part of Verizon in building this total capability through their platform.  That should prevent them from becoming a "dumb pipe".

Particular points I liked with the value-description of the platform, but also points on the ability to price differently.  I believe they may be able to consider not only ad growth, but with the added value of the platform, a possible "network subscriber fee".  Finally, great examples of their use of analytics in better understanding their customer.

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