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clrmoney
clrmoney
7/25/2016 12:10:47 PM
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Platinum
OTT rising
Even though OTT is not the faster when it comes to others but they are growing so let's see them rise in the numbers of subcribers etc.

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dcawrey
dcawrey
7/25/2016 3:08:25 PM
User Rank
Platinum
Re: OTT rising
Aggregation is going to be pretty important. We're seeing too many good shows being broadcast on too many different outlets. That's got to change, and tech companies like Apple will surely do it, I'm convinced people will pay for a service that ties more shows into one centralized medium. 

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faryl
faryl
7/25/2016 6:49:26 PM
User Rank
Platinum
Re: OTT rising
I agree - I've mentioned before that I tend to use the services I can access from my Apple TV (even though I could switch over to my roku for others). So far Apple & Amazon don't seem to want to play nice with each other though - Apple doesn't have a Prime app on the Apple TVs (though there are iOS apps for it) and I read that Amazon.com has stopped selling Apple TVs. (Eventually, I think everything will just be incorporated into televisions' built-in capabilities or screen-casting options will be more readily accessible)

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afwriter
afwriter
7/26/2016 12:00:14 AM
User Rank
Platinum
Re: OTT rising
@dcawrey I totally get your point, but I think that they will be stretched across platforms so thin that they are ready to snap before any company is ready to syndicate their original programming.

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afwriter
afwriter
7/26/2016 12:04:33 AM
User Rank
Platinum
Re: OTT rising
@faryl I went from a Roku on a standard TV to a Roku TV and it has been a spectacular upgrade.  It is nearly impossible to buy a TV now that isn't a smart TV.  I didn't know that about Amazon, that is an interesting development.

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Adi
Adi
7/26/2016 4:33:07 AM
User Rank
Author
Triple play bundling
There's examples of bundled/aggregated options being preferred by consumers, such as the launch of triple-play services 10-15 years ago. Churn came down substantially, approximately by one-third for each additional service. And in our consumer research at the time, having a single bill was the most important reason for wanting a bundle. Operators still needed to offer a discount to actually get consumers to take action, but issues such as a single bill, having one provider responsible for all services - these kind of things were important drivers.

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Adi
Adi
7/26/2016 4:34:37 AM
User Rank
Author
Re: OTT rising
@afwriter - can you describe the differences in a bit of detail? Would be interesting to know what exactly the difference was in terms of user experience.

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afwriter
afwriter
7/26/2016 11:49:05 AM
User Rank
Platinum
Re: OTT rising
@Adi, My Rokus are a little older so some of this stuff may be true of the newer models, but:

1.  It is nice having a single remote that controls everything (until you lose it that is)

2.  The TV allows you to preview shows and even preview what's going on under each input.  In other words I can just go to HDMI 1 and it tells me that that is where my BluRay in plugged in and it is already starting to play. 

3.  It attomatically starts new shows when the last one ends so there is no need to find the remote and go to the next episode. 

4.  Overall I feel like the WiFi connection is better and everything moves faster even though the interface is the same (with a few exceptions inside the apps).

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faryl
faryl
7/26/2016 7:21:47 PM
User Rank
Platinum
Re: OTT rising
What is a roku TV? I agree that roku's channels & content delivery options are better (and I like that people can develop their own - the Yule log is a favorite of mine!). For some reason I find it's navigation clunky, but I think that's more of something I just need to get used to.

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mhhf1ve
mhhf1ve
7/26/2016 8:47:51 PM
User Rank
Platinum
Content, Content, Content...
Content is King again? I'm really wondering when HBO can prove its sustainability by coming up with replacement shows after Game of Thrones is over... Even Disney had to buy properties like Star Wars to stay relevant and keep growing, so it seems like consolidation is going to come one way or another... 

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