Comments
clrmoney
8/31/2016 12:07:45 PM
User Rank Platinum
video traffic
Videos are very important for things we use in business etc. so of course the revenue will increase into the future.
afwriter
8/31/2016 2:04:43 PM
User Rank Platinum
Surprised
With the proliferation of video and mobile usage, I am surprised that that number is not higher, at least by a little.
Michelle
8/31/2016 4:25:07 PM
User Rank Platinum
Monitization
I hope we see a major improvement in monitization strategies. Ad-supported viewing sometimes results in a terrible viewing experience.
faryl
8/31/2016 10:10:07 PM
User Rank Platinum
Re: Surprised
I agree - though 75% is a decent increase too!
batye
9/1/2016 3:09:57 AM
User Rank Platinum
Re: Monitization
@Michelle I just stop watching it as I could not take it... ad repeating over and over...
Adi
9/1/2016 4:07:36 AM
User Rank Author
Re: Surprised
@afwriter - yes, specially since other estimates suggest 80% for mobile networks as a whole. I would have thought that 4G would attract more intensive media consumption behaviors.
Adi
9/1/2016 4:10:31 AM
User Rank Author
Re: Monitization
@batye - yes, that is a pet peeve of mine as well, where the same commercial is crammed into the same show or even sometimes the same ad pod. There is some data to suggest that repetition leads to increased memorability, even if it is annoying at the time. However, I suspect this kind of ad cramming is more to do with a lack of intelligent systems, limited advertiser interest and early-stage start-ups that just need the revenue.
Adi
9/1/2016 4:21:28 AM
User Rank Author
Quality-based pricing
The report has an interesting suggestion about quality-based pricing. We've seen some examples of that with HD-pricing where you paid more for an HD service than for SD. We'll undoubtedly see examples of that with UHD too now. But I think they are actually taking about a bit-rate or measureable QoE based pricing structure using something like a vMOS, which Mohamed talks about in an earlier TT post. It's an interesting new approach to differentiated pricing, and adds one other dimensions to work with. But could it get too confusing for users?
pmassam
9/1/2016 6:28:38 AM
User Rank Gold
Re: Quality-based pricing
@Adi Metrics like vMOS will certainly help service providers deliver a better customer experience.
Whether you can still charge for it by 2020 is another matter - there are some markets already very sensitive to delivering a good experience to all at an affordable price.
pmassam
9/1/2016 6:33:21 AM
User Rank Gold
Re: Monitization
@batye @adi Agreed. Smarter, targeted and necessarily less advertising needs to combine with respecting user preferences for a winning combination.
There's a lot more scope for collaboration between advertisers perhaps new to the mobile space and service providers new to the advertising space to combine resources and knowledge to make this happen
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