Comments
mhhf1ve
11/3/2016 3:03:33 PM
User Rank Platinum
Definitions...
> "Productive video was defined as services that use video and virtual reality for productive purposes, rather than entertainment or communication."
So where does B2B marketing video fit in? Is that communication that's not part of "productive videos"?
clrmoney
11/3/2016 11:53:33 PM
User Rank Platinum
Enterprises interested productive videos
Productive videos offers lot in our daily world like communicating online etc. If enterprises want to invest or merge with them then I'm all for it.
batye
11/4/2016 3:52:09 AM
User Rank Platinum
Re: Enterprises interested productive videos
@clrmoney yes as it would be investment in the future...
Adi
11/4/2016 8:31:03 AM
User Rank Author
Re: Definitions...
@mhhf1ve - No, it would be part of it, though probably not the most interesting or innovative part of the category. But its also a part of other segments, such as video communications.
We have struggled a little to define this category, since it is quite unruly and hard to fence in. It's even harder when you need to crate a title/short explanation as the header for a poll.
Video being used for marketing or internal communication is hardly an exciting, new video application. But we are seeing more of it -- ie, more pervasive use of video for needs within enterprises. So that could count as as productive video, even though its for communication.
What would be excluded would be if that communication did not have a "productive" purpose - i.e., home videos, social videos etc. Now, obviously video-Skyping your spouse about picking up groceries or paying the gas bill is "productive" in an absolute sense. But we wouldn't include it in our definition.
So we use "productive" here in a way that is closer to the way it's used in economics, where it's about input and output, as opposed to a purposeful activity that contributes to or is required for the day-to-day process of life.
All debateable, sometimes inconsistent and perhaps a bit arbitary, I'll admit. But we need to call this category something.
Adi
11/4/2016 8:33:10 AM
User Rank Author
Re: Definitions...
Here's a longer and more detailed discussion, with more examples.
batye
11/4/2016 12:08:25 PM
User Rank Platinum
Re: Definitions...
@Adi yes, I could not agree more as video communications did grow very rapidly...
batye
11/4/2016 12:14:22 PM
User Rank Platinum
Re: Definitions...
@Adi thanks for the link and info - interesting to know...
mhhf1ve
11/4/2016 2:38:54 PM
User Rank Platinum
Re: Definitions...
Thanks for the clarification, Adi.
> "Video being used for marketing or internal communication is hardly an exciting, new video application. But we are seeing more of it -- ie, more pervasive use of video for needs within enterprises. So that could count as as productive video, even though its for communication."
However, even though internal communication isn't exciting, I think it'll actually become more and more useful and popular. Internal training and marketing videos speak to the "Youtube howto" generation who aren't going to read a technical manual.
DHagar
11/4/2016 8:23:10 PM
User Rank Platinum
Re: Definitions...
@mhhf1ve - that is a great example of a useful application of video. That can really enhance the capabilities for training. It can also provide a roadmap for education use.
dcawrey
11/6/2016 1:00:03 PM
User Rank Platinum
Re: Definitions...
The explosion in streaming video has caused companies to realize it will be a tool in the future of work. One of the things I am most excited about is the potential for video to be used to better manage remote teams.
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