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JohnBarnes
JohnBarnes
12/2/2016 8:23:33 AM
User Rank
Platinum
Another small step toward the slippery slope
Adi,

I think you're exactly right. And OTT aggregation leads to eventually the "flat rate service with everything" that we have all been saying is coming for a couple of years.

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afwriter
afwriter
12/2/2016 1:54:34 PM
User Rank
Platinum
Re: Another small step toward the slippery slope
Simplicity and compartmentalism has to be the only benefit of this so far.  I am surprised that they didn't work out some kind of price reduction for Prime members.  I am not very impressed with Amazon channels right now, and I am not sure what they would have to do to make it more appealing than using the apps that flank my Amazon app on the Roku. 

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batye
batye
12/4/2016 12:26:43 PM
User Rank
Platinum
Re: Another small step toward the slippery slope
@afwriter I'm staying away from Amazon as I do not like they limitation/short-commings plus high price... in my books the Amazon ask a lot but give a little...

 

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Michelle
Michelle
12/4/2016 5:51:59 PM
User Rank
Platinum
Re: Another small step toward the slippery slope
@afwriter I agree -- I hoped for a much better price for add-on channels with Prime. Many are a dollar or two less on Prime compared to buying elsewhere (Roku, Hulu or the like). I like the ability to watch cable content like this, but not the pricing.

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batye
batye
12/5/2016 8:00:10 AM
User Rank
Platinum
Re: Another small step toward the slippery slope
@Michelle in my books they should be a better pricing... one way or other... but when we gonna see it ???

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dcawrey
dcawrey
12/3/2016 2:34:21 PM
User Rank
Platinum
Re: Another small step toward the slippery slope
HBO Now is successful, but I would argue that it needs to be part of other OTT packages. Trying out the HBO service myself, I felt like it would be better off as a channel rather than by itself. And I think the company is realizing this; that would explain the Amazon deal. 

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batye
batye
12/4/2016 12:28:12 PM
User Rank
Platinum
Re: Another small step toward the slippery slope
@dcawrey in my books HBO trying to play it smart... as it have good potential... getting with Amazon it is a smart move on HBO part...

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Adi
Adi
12/5/2016 7:07:22 AM
User Rank
Author
Re: Another small step toward the slippery slope
@batye - yes, it seems to be HBO's strategy to be everywhere -- on their own app, on pay-TV provider's TV Everywhere apps, and now on Amazon. In the UK and some other European countries, they have a partnership with Sky, and are part of their OTT entertainment service (and also have a co-programmed linear TV channel with Sky). So it's all very open -- present in all places, no attempt to develop an exclusive channel strategy. 

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batye
batye
12/5/2016 7:58:49 AM
User Rank
Platinum
Re: Another small step toward the slippery slope
@Adi I think HBO will only win this way as they trying to get all corners of the market - how I see it :) 

 

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mhhf1ve
mhhf1ve
12/7/2016 2:13:17 PM
User Rank
Platinum
Re: Another small step toward the slippery slope
> "the single biggest driver for subscription to a triple-play bundle was the convenience of a single bill and provider.."

That is a key point. There are a bunch of video apps starting to offer movies that Netflix has already stopped offering -- but the crazy diversity of apps and (in)compatibility creates a barrier for consumers to actually want to subscribe to them. Aggregators make it easier and more convenient for users to keep track of subscriptions.  

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dlr5288
dlr5288
12/30/2016 2:07:55 PM
User Rank
Platinum
Re: Another small step toward the slippery slope
Good points and I agree! When it comes down to it costumers are going to do what's easier for them.

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clrmoney
clrmoney
12/2/2016 10:53:20 AM
User Rank
Platinum
Amazon has HBO and Cinemax
Great for business and a great idea that you added them apart of your program service which means more income and business that provides for the customers as well.

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batye
batye
12/4/2016 12:24:54 PM
User Rank
Platinum
Re: Amazon has HBO and Cinemax
@clrmoney  for me how I see it it a step in the right directions with idea to keep customers happy...

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elizabethv
elizabethv
12/13/2016 8:56:38 AM
User Rank
Platinum
Curious
A valid point is made in the article, depsite being the same price, for HBO through Amazon, as HBO Go, you're only making one payment. You would also only need the 1 app on your phone. Also, as someone who doesn't have HBO Go, I can't speak to this, but I know with Amazon shows you can download the content before hand, meaning you don't have to deal with lag and buffering when you're finally ready to watch your shows. Though it's interesting that it's mentioning older seasons of Game of Thrones available on Amazon now, they've been available for some time. That's how I started watching the show. I can see how the venture will be profitable for both Amazon and HBO, as they will both be able to use the setup to increase their customer base. Well thought out business plan. 

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