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Apple spent too much time in the early years focusing on the techology side instead of building up rights agreements with studios, networks, etc. We've heard for years that it was going to take video more seriously, so maybe this is the proof that it finally is. With that said, we are using our Apple tv more since the UI is better than netflix, HBO Go and amazon.
dcawrey
4/12/2017 10:50:56 AM
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Re: content
Price is going to be really important in these battles.
I think Google is offering a package for around $35 as well. But it is a much better deal as there are more channels. Apple will figure this out, for one thing I think people who are fans of the company will pay a premium, but not a huge one.
clrmoney
4/12/2017 12:10:18 PM
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Apple on TV
I would not be surprised with Apple getting TV because it's a billion dollar business like HBO etc. This will just add more income for them branching out in this area.
dmendyk
4/12/2017 12:34:57 PM
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Underwhelming
For a company that prides itself on innovation, Apple's misadventures in this sector are almost shocking.
afwriter
4/12/2017 12:44:22 PM
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Re: content
@Mike, that is interesting. I personally don't know anyone who uses Apple TV anymore. I think UI will be a defining factor in the future of OTT services. Maybe I should look into Apple TV?
afwriter
4/12/2017 12:48:08 PM
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Re: Apple on TV
Maybe taking this angle and vying for the higher end crowd will be exactly what Apple needs to carve out a space for themselves in the market.
mhhf1ve
4/12/2017 12:55:34 PM
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Re: content
Apple is also producing its own shows now... so far, Apple's shows haven't exactly been the same caliber as Netflix or Amazon or Hulu's exclusive content shows. But maybe by the time these kind of deals pan out, Apple will have gotten a few hit shows under its belt?
Re: content
I have to admit that we got Apple TV mainly so we can watch videos of our kids on our TV. Connecting laptops and camera's to the TV was turning into a huge pain, but it's very easy to do now since we all have iphones and mac laptops. But now we are accessing netflix and other content through Apple. We've downloaded some of the network and cable apps, but haven't used them a lot.
Michelle
4/12/2017 1:29:00 PM
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Re: content
@mike Apple has a lot of work to do before it can properly compete. Subscribers can already get premium add ons for less with other providers. Amazon, Roku, and Hulu all offer HBO and others for $10 a month each. You can already get three premium channels for about $30/month. I don't see an advantage for Apple right now.
I think the UI is better with Apple TV because Apple provides a better development kit and display options to TV app developers.
faryl
4/12/2017 3:16:58 PM
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Re: content
I love my Apple TV. I even "uncut my cord" for better internet access and keep forgetting to watch cable now that I have it.
Whichever channels aren't available on the Apple TV can be streamed from my phone, iPad, or computer via airplay.
Then again, I continue to use apple's products mainly because I'm accustomed to the interface and am not in the mood for change right now; not sure my viewing habits are necessarily typical ones.
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