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Ariella
5/18/2017 2:48:04 PM
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Re: Broadcast TV still got it
@afwriter but what about those Millenials that everyoen seems to target? What are the definitive habits for people in their twenties and early thirties?
afwriter
5/18/2017 3:33:36 PM
User Rank Platinum
Re: Broadcast TV still got it
@Ariella, That is a mixed bag if there ever was one. I am at the higher end of that spectrum and I just recently cut the cord, however for certain shows like SNL and Football I still tune in to watch it live. I think that Millennials will be the last full generation that broadcast TV targets. Of course, that is my own humble opinion and I could always be wrong.
Ariella
5/18/2017 3:41:47 PM
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Re: Broadcast TV still got it
@afwriter perhaps the Millenial generation will itself be split. I know that some companies already break them down into older and younger categories.
afwriter
5/18/2017 3:50:05 PM
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Re: Broadcast TV still got it
It is probably the same for every generation but I don't feel as though I have a lot in common with my 20-year-old millennial friends. I really think the smartphone and other similar technologies made a single generation very different from each other.
Ariella
5/18/2017 3:57:31 PM
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Re: Broadcast TV still got it
@afwriter it makes me feel older just to write this, but I do know what you mean. What fascinating to me, though, is that I do even see some differences in the Millenials. The older ones didn't grow up with the tech in quite the same way as they were not given smartphones or other mobile devices when they were in elementary school -- which appears to be the norm for the current children's generation.
afwriter
5/18/2017 4:38:09 PM
User Rank Platinum
Re: Broadcast TV still got it
I really believe that is the defining factor. I didn't get my first cell phone until I was 17 and it was the size of a shoebox. I didn't get my first smartphone until I was in my mid-20s, however kids even 10 years younger than me were getting smartphones as their first phones at 10,11,12, etc.
Ariella
5/18/2017 5:49:43 PM
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Re: Broadcast TV still got it
Michelle
5/22/2017 2:10:39 PM
User Rank Platinum
Re: Broadcast TV still got it
@Ariella I think we're all feeling a little dated...
I think you're right about the differences across the spectrum. Each group experienced a different levels of connected at different times. Those differences are bound to affect the way they see/interact with ads.
Ariella
5/22/2017 2:17:45 PM
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Re: Broadcast TV still got it
@Michell Absolutely, my generation grew up on TV a their primary medium, but the kids today are growing up with mobile devices as their primary screen.
freehe
5/23/2017 9:31:17 PM
User Rank Platinum
Re: Broadcast TV still got it
@Dahagar, @clrmoney. TV broadcasters will have to move away from the traditional broadcasting model and move towards a new model if they want to remain competitive. They will need to do M&A's or collaborate with service providers to expand their service offerings.
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