Telco Transformation - Broadcast Still Pulls in Advertising Dollars

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Comments Broadcast Still Pulls in Advertising Dollars Oldest First \| Newest First \| Threaded View [close this box] << < Page 3 / 3 freehe 5/23/2017 9:35:01 PM User Rank Platinum TV Ratings "TV still reaches more people than any digital outlet, and broadcast does a better job of aggregating audiences than any other medium. It's also proven and reliable: people will see the ad, at high quality and interspersed with premium content rather than something objectionable -- all issues online media sites are still getting to grips with." I am not surprised many viewers are still watching TV. There are so many options for watching TV - cable, smartphones, iPad, laptop, computer, tablet, internet, etc. which contributes to the viewership of TV as evidence by the statistic "There are still 96.5 million homes in the US that subscribe to pay-TV." Reply Post Message Messages List Start a Board Login 50% 50% DHagar 5/23/2017 10:25:10 PM User Rank Platinum Re: Broadcast TV still got it @freehe, I am with you on this. They will need to target the new markets but find new models for service delivery - with new revenue streams - if they want to successfully compete in those markets. Just applying their old models will not work - there is no value. Reply Post Message Messages List Start a Board Login 50% 50% << < Page 3 / 3		Latest Articles Seven Sign Up for Italy's 5G Auction Italy's 5G auction could exceed a government target of raising €2.5 billion ($2.9 billion) after attracting interest from companies outside the mobile market. All Quiet on VEON's Digitalization Front The emerging-markets operator is focusing on the humdrum business of connectivity and keeping quiet about some of its ill-fated 'digitalization' efforts. Huawei Edges Out Rivals for Three UK 5G Job Three UK has picked Huawei over existing radio access network suppliers Nokia and Samsung to build its 5G network. Nokia Bags $3.5B 5G Deal With T-Mobile US Vendor says that it's its biggest 5G deal to date. Verizon: 5G's Coming in 'Early' 2019 Verizon skates where the puck is going by waiting for standards-based 5G devices to launch its mobile service in 2019. More Blogs On-the-Air Thursdays Digital Audio ARCHIVED \| December 7, 2017, 12pm EST Orange's Isch Discusses SDN/NFV Blueprint Orange has been one of the leading proponents of SDN and NFV. In this Telco Transformation radio show, Orange's John Isch provides some perspective on his company's NFV/SDN journey. ARCHIVED SHOWS DOWNLOAD TO CALENDAR Special Huawei Video 10/16/2017 Huawei Network Transformation Seminar The adoption of virtualization technology and cloud architectures by telecom network operators is now well underway but there is still a long way to go before the transition to an era of Network Functions Cloudification (NFC) is complete. Video The Small Cell Forum's CEO Sue Monahan says that small cells will be crucial for indoor 5G coverage, but challenges around business models, siting ... People, strategy, a strong technology roadmap and new business processes are the key underpinnings of Telstra's digital transformation, COO Robyn ... Eric Bozich, vice president of products and marketing at CenturyLink, talks about the challenges and opportunities of integrating Level 3 into ... Epsilon's Mark Daley, director of digital strategy and business development, talks about digital transformation from a wholesale service provider ... Bill Walker, CenturyLink's director of network architecture, shares his insights on why training isn't enough for IT employees and traditional ... All Videos Information Resources >> 5G-Era Cloud Strategies for Network Operators >> New Engines Driving Industry Transformation: China Mobile Zhejiang Builds B2B Cloud Platform >> Huawei ICBC Project Wins DCD Living at the Edge Award of 2017 >> HUAWEI CLOUD NFVI Solution Becomes a World Leading Solution >> China Mobile (Zhejiang) Launched the World's First Decoupled 3-Layer Commercial Telecom Cloud Network >> Heavy Reading Report: Automate or Die >> Intent-Based Networking: Automating Next-Generation Networks >> Cable Looks to SD-WAN to Boost Business Services >> Huawei Software Customer Reference Program – HKT: Digital Transformation >> Heavy Reading Report \| Cable & SDN/NFV: Moving Toward Implementation All resources Twitter Feed Tweets about "from:telco_transform OR #telco_transform OR @telco_transform" Flash Poll All polls Slideshows Czech Out Telecom's Future Slideshow archive Infographics Huawei Wins World's First Tier IV-Ready Certification Infographics archive like us on facebook