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Joe Stanganelli
Joe Stanganelli
6/26/2017 6:17:43 PM
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Re: The path is unpredictable, but the endpoint is describable
@dcawrey: FWIW, I don't mind paying $100 or so for an advanced cable package...so long as it stays at that instead of skyrocketing up $30-40/month within the year or two.

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dcawrey
dcawrey
6/26/2017 5:04:22 PM
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Platinum
Re: The path is unpredictable, but the endpoint is describable
This is all about listening to the customer. 

People clearly don't want to pay $100 for cable anymore. This has paved the way for streaming services to come in with less content but a better price. Paying attention to the analytics of the customer is paramount today. 

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JohnBarnes
JohnBarnes
6/26/2017 2:31:16 PM
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The path is unpredictable, but the endpoint is describable
Consumers just keep finding ways to move closer to their true goal, seamless delivery of a la carte content on demand. So the balance will be struck at whatever point some combination of regular subscription channels and OTT will get as close to that for the lowest possible price. Then the balance will be struck again and again, always moving toward best approximation of a la carte on demand or lowest price or both.  Eventually we'll get there. 

The institutional arrangment that allows carriers/content providers/telcos/whatever to provide a la carte on demand at a low but sustainable price, first, is the only one there will be after a while. This is a classic case where a known endpoint is going to be a corner solution: all one thing, all the way, for everybody.

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clrmoney
clrmoney
6/26/2017 10:26:48 AM
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Platinum
OTT and Pay TV
Well Pay TV has ridiculous prices at times and sometimes they have good deals in the beginning but I think that OTT/Over the Top would be better in a way with what they have to offer etc.

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