Comments
mpouraryan
11/24/2017 3:13:57 PM
User Rank Platinum
Re: The end of the beginning
Ticket sales have been flat, though--right? I can't help but wonder if the Threatre experience will go the way of the Black Friday Experience...only time will tell....
mpouraryan
11/24/2017 3:14:55 PM
User Rank Platinum
Re: Movie Theater AR
They're increasing adopting the "hybrid approach" though right? They have to maximize exposure on a consistent basis--that's the big challenge.
afwriter
11/24/2017 6:16:49 PM
User Rank Platinum
Re: Infrastructure
This is an excellent point, consumers are finicky and if they have any problems early on it could drive away early adopters.
dcawrey
11/24/2017 9:24:11 PM
User Rank Platinum
Re: Infrastructure
I like this. Recently went to see the new Blade Runner in theaters, and even though it was a cool day outside, the theater cranked up the air conditioning. I was cold and uncomfortable for half of the movie.
Movie experiences can be had at home, and IME will be the way it truly happens. I'm all for it.
Michelle
11/25/2017 1:43:18 PM
User Rank Platinum
Re: Infrastructure
I can't watch 3D movies or VR content because it gives me serious headaches. I hope studios decide to release movies into the rental market much sooner. They can play with VR releases, but there are plenty of people who might be willing to rent a new release earlier (as a streaming option). They can get customers to rent early and get distribution deals for the big streaming services not long after.
Ariella
11/25/2017 5:58:11 PM
User Rank Author
Re: Infrastructure
<They can play with VR releases, but there are plenty of people who might be willing to rent a new release earlier (as a streaming option). They can get customers to rent early and get distribution deals for the big streaming services not long after.< @Michell yes, that sounds like a viable plan to reach a particular type of customer who is willing to pay a premium rental price in order to gain earlier access.
Ariella
11/25/2017 5:58:12 PM
User Rank Author
Re: Infrastructure
<They can play with VR releases, but there are plenty of people who might be willing to rent a new release earlier (as a streaming option). They can get customers to rent early and get distribution deals for the big streaming services not long after.< @Michell yes, that sounds like a viable plan to reach a particular type of customer who is willing to pay a premium rental price in order to gain earlier access.
Re: Infrastructure
@dcawrey: They're just offensive to all of the senses now. Movie theaters don't need VR sets; they need a holodeck! Or, better yet, just to be less terrible. I stopped going to the movies years ago because they've gotten too loud.
One of the straws that broke the camel's back? Years ago I went with my grandparents to see a movie (NOT an action or anything you would expect to be mega-loud). The coming attractions were so loud that my near-deaf grandfather had turned off his hearing aid and complaining it was too loud. I had to complain to someone loudly, vigorously, and repeatedly.
(Even then, this doesn't always work -- especially at more urban movie theaters).
afwriter
11/27/2017 11:35:35 PM
User Rank Platinum
Re: Infrastructure
@Joe, I couldn't agree with you more. I pretty much only get out to one or two movies a year with my kids and I am shocked at how loud they have a kids movie turned up. I know that they have special sensory shows for special needs kids so there is no reason why they couldn't adjust the lights and volume. As I was writing that I realized that this technology may be used to give people who can't go out the ability to share a semi-social experience without having to leave the house.
dcawrey
11/28/2017 1:35:28 PM
User Rank Platinum
Re: Infrastructure
If I could just get IMAX-out-of-the-box for my home I'd probably never go back to the theater again.
Theater operators are in trouble. I don't think the chaines will go extinct but they are gonig to have to double down on service.
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