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OTT Partner Paradigm

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What is the best revenue model for pay-TV operators that partner with an OTT provider such as Netflix, Hulu or Amazon Video?
  Premium (additional monthly subscription for the OTT content)
  Free, to add value to the pay-TV subscription
  Free only with highest tier of service
  Free on TV, but with a premium for viewing on additional devices
  Operators should not partner with OTT providers

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