Comments
faryl
7/25/2016 6:13:49 PM User Rank Platinum
Re: Saving the best for last
Either that or the other companies will watch to see what mistakes are made & what works, and just leverage all of that when they decide to enter the market :)
JohnBarnes
7/24/2016 11:13:47 PM User Rank Platinum
Re: Saving the best for last
faryl,
Yes, exactly! And if this works they will become another textbook case of getting inside the competition's response cycle and thereby winning big. (If it doesn't work, well, it will still go down in business history as a big, brave try).
faryl
7/24/2016 9:28:02 PM User Rank Platinum
Re: Saving the best for last
And by incorporating that flexibility/agility into their strategy, they can retain/gain customers by the ability to have a product available *now*, vs. one they are "in process of developing" while they feel out where the market/technology goes.
JohnBarnes
7/23/2016 9:22:47 PM User Rank Platinum
Saving the best for last
All through the article I kept thinking, "Wow, it's really early to make as many commitments as deeply as CenturyLink seems to be making them; they're really betting on getting a lot of things right early." Then came that last paragraph about the agile approach, which is what's going to save them when, as is inevitable, the universe doesn't stick to the plan.
Mind you, all the choices and ideas Barrett outlines are absolutely reasonable. But some proportion of absolutely reasonable choices always turn out to be wrong, and one bad bet can wreck a whole strategy. The ability to back out and do something different quickly is exactly what they have to have.
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