Comments
Adi
11/23/2016 5:10:25 AM User Rank Author
Re: Big Events
@afwriter - no impact on Superbowl, ratings and share fairly steady over the past few years. No world cup this year, and I think 2014 is a bit far back since the downward trend is more recent -- really just this year.
I think the really big events -- and they don't come much bigger than the Superbowl -- will be the last to be affected. It's the smaller stuff that gets dropped first. But it's also a bit more complicated than that.
Interesting story from Hungary - at the Euros, Magyar Telecom streamed the matches, anticipating fairly low viewership. (Hungary, unlike most European countries, is not really into sports). But the team did really well, and streaming traffic spiked. Network management folks at the operator were starting to get really worried about capcity, when usage suddenly dropped. Turned out, now that Hungary was doing well, people wanted to watch the matches with their friends, at bars, on TV sets -- rather than stream them.
That being said, ratings for the Euro 2016 tournament in England were at a 7-tournament low this year.
Adi
11/23/2016 4:50:55 AM User Rank Author
Video escapism
There is a theory on tough times and escapist content-- the great depression was a golden era for Hollywood, with epic productions and rich sets that were hugely successful. Producers created opulent movies that would take people away from their tougher reality. Haven't seen any hard data on it, but I buy the logic.
Maybe that's what the current vampire and zombie craze is all about. The walking dead don't have to worry about nukes in kaliningrad.
afwriter
11/22/2016 11:48:29 PM User Rank Platinum
Big Events
@Adi I would be interested to see if we see the same declines in the "big" events like the Superbowl or the World Cup.
afwriter
11/22/2016 11:45:44 PM User Rank Platinum
Re: Sports Stats
As a Minnesota sports fan I can tell you that part of it is people starting to not care when their team goes south. With the NFL, for example, the way it has been this year with so many teams up and down it is no wonder that a lot of people are tuning out. At the end of the day I think there are so many factors that it is hard to pin it down to just one.
Recent Political Situation
And the stats makes sense when we think about recent poilitical developments in US. This certainly must have impacted viewing trend across the globe, not just limited to US.
Sports Stats
I am a bit surprised to see the declining stats. I thought the craze for sports viewing has been ever chnaging in my view. I may have been in dark. :)
dmendyk
11/22/2016 4:58:51 PM User Rank Platinum
Re: Sports is not to blame
Given what we've just been through in the US for the past two years, more escapism is probably a good thing. It may be the key to maintaining sanity. I wonder if there are any studies showing the amount of time people spend on gaming as opposed to watching sporting events.
faryl
11/22/2016 4:44:10 PM User Rank Platinum
Re: The appeal is more selective
Not only are there a ton of options, in many markets you can't watch the local games unless the stadiums sell out.
clrmoney
11/22/2016 12:42:36 PM User Rank Platinum
Sports is not to blame
I think that people are just interested in more things besides sports like more important things going on in the world like important news or something.
dmendyk
11/22/2016 11:56:38 AM User Rank Platinum
The appeal is more selective
Adi -- I'm not sure there's a link between ratings and "sports economics" except for the overabundance of options. Putting Netflix et al. aside, on a given Saturday in the U.S. there are about 40 or so college football games airing on different networks. That's simply an absurd number. I do think that younger people are generally less interested/invested in following sports than in the past, which is probably a good thing. Also, it makes sense that people would start time-shifting "live" events because, well, that's what they do with other video options.
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