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mhhf1ve
10/7/2016 4:28:57 PM
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Netflix knows this well...
Every time Netflix raises its prices, it seems to lose a fair number of customers. The "new" trick that Netflix seems to be pulling is reducing the available content -- ie. keeping the prices the same, but reducing how much users can get. Luckily for Netflix, it seems to be making its "fat" selection "skinny" without too many people noticing. I don't think that the pay-TV services can really do the same thing without users noticing -- precisely because they're starting from a "channels" basis and not a search-based selection basis.
Netflix's strategy reminds me of Roberto Benigni in "Life is Beautiful" where he acts as a waiter and convinces a diner to order a meal that's the only one available by making the other choices sound less appetising....
Ariella
10/7/2016 4:40:47 PM
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Re: Netflix knows this well...
@mhhf1ve I don't remember that scene, but I only saw the movie back when it was out in theaters, which is almost 20 years ago now. (Wow, I feel old!) Netflix must be on some kind of marketing spree now. I'm not a subscriber. One of my kids said that it's offering a free month, suggesting that it's worth looking into. But I'd rather not get started down that path, for as I suspected, the goal is really to get you on and not notify you when you're on the paid plan. From https://help.netflix.com/legal/termsofuse?locale=en&docType=termsofuse
- You will not receive a notice from us that your free trial period has ended or that the paying portion of your membership has begun. CLICK THE "YOUR ACCOUNT" LINK AT THE TOP OF ANY NETFLIX WEB PAGE (www.netflix.com) TO FIND CANCELLATION INSTRUCTIONS. We will continue to bill your Payment Method on a monthly basis for your membership fee until you cancel.
mhhf1ve
10/7/2016 4:55:43 PM
User Rank Platinum
Re: Netflix knows this well...
I've taken advantage of the Netflix "free month" before, and it's not that bad. In fact, you can sign up and cancel immediately-- but Netflix will allow you access for the rest of the free month.
Ariella
10/7/2016 5:09:15 PM
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Re: Netflix knows this well...
@mhhf1ve how often can one get away with just taking the free month and not continuing to a paid membership? I'd think they'd blacklist people who do that more than once.
mhhf1ve
10/7/2016 7:00:34 PM
User Rank Platinum
Re: Netflix knows this well...
I don't think anyone outside Netflix really knows that number. You need to sign up with a credit card for the free month, so presumably they will deny you multiple free months if you try to sign up again. But if you let your subscription lapse for a year, they'll definitely try to lure you back with another free month. I know I've gotten at least two free months from Netflix -- and I have been an off-on subscriber.
afwriter
10/7/2016 10:59:37 PM
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Re: Netflix knows this well...
The first time I canceled Hulu Plus they gave me a free month to keep me. I think it is common practice now to offer a little in the hopes that we will become complacent with their services again.
mhhf1ve
10/7/2016 11:56:24 PM
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Re: Netflix knows this well...
I suspect that Hulu knows price sensitive users aren't going to want to subscribe during the "off-season" when few new shows are running. July and August are probably tougher months for subscriber revenue for Hulu. I wouldn't be surprised if that was baked into their licensing deals.
Ariella
10/8/2016 8:02:31 PM
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Re: Netflix knows this well...
< July and August are probably tougher months for subscriber revenue for Hulu. > @mhhf1ve interesting observation. Back when I was a kid, and standard TV consisted of 3 networks plus 5, 9, 11, 13 ( PBS) and some unidentified channels beyond 13, summer was kind of dead time for TV when reruns dominated the programming. But I think that seasons run a bit differently now, or else there's some variation on different channels. I get the impression the fall season starts a bit later than it used to and that there may be some variation with shows that divide their seasons in different times of the year.
mhhf1ve
10/9/2016 12:43:47 AM
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Re: Netflix knows this well...
TV seasons are definitely changing. More "channels" are starting "off-season" shows to scoop up the younger viewers who might have the summer off from school to binge watch shows.
Ariella
10/9/2016 4:01:23 PM
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Re: Netflix knows this well...
@mhhf1ve yes, and even that term, "binge watch" was something that didn't exist 20 years ago as far as I recall.
batye
10/10/2016 5:57:55 AM
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Re: Netflix knows this well...
@Ariella yes as it was only VHS time 20 years ago :)
Ariella
10/10/2016 9:05:34 AM
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Re: Netflix knows this well...
@batye yes, and it took quite a number of those to make up a binge watch event.
batye
10/10/2016 1:35:10 PM
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Re: Netflix knows this well...
@Ariella like Star trek never ending amount of VHS tapes.... never ending :)
Re: Netflix knows this well...
@batye: I miss VHS...and having a VHS player.
In my last move, I threw out a bunch of old VHS tapes -- including my tape recordings of the Red Sox winning the 2004 ALCS and 2004 World Series.
Today, Fever Pitch happened to be on TV, and it made me think about how I wanted to watch those tapes again. Oh, well.
batye
10/16/2016 7:00:34 PM
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Re: Netflix knows this well...
@Joe Stanganelli I feel you bro... due to my PTSD I could not get rid of old technology and it drives my wife crazy as I do save it in the basement... I still even have typewriter from 1995... you could look at this way you do not have junks anymore in your life... but I do feel you :) it sad to miss old things... like original nintendo... amazon do revive it - https://www.amazon.ca/Nintendo-Entertainment-System-NES-Classic/dp/B01IFJBQ1E/ref=sr_1_1?ie=UTF8&qid=1476658508&sr=8-1&keywords=nintendo+classic+mini
Re: Netflix knows this well...
@batye: I've still got most of my old Nintendo stuff (along with my Atari 2600 system and games!) in storage. Fun times.
My grandmother used to have a bunch of old-timey typewriters. I wouldn't mind going back to that...at least for some things.
And, indeed, some government agencies overseas are using typewriters again instead of computers as a matter of information security!
batye
10/16/2016 9:47:17 PM
User Rank Platinum
Re: Netflix knows this well...
@Joe Stanganelli my old nintendo died, but few days ago I got Hyperkin NES RetroN 1 Gaming Console now to find working CRT tv and NES gun...
dlr5288
10/31/2016 9:05:32 PM
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Re: Netflix knows this well...
Yes, I have so many videos on VHS that are just collecting dust! I even still have a VHS player that I haven't even touched in years!
batye
10/10/2016 5:54:50 AM
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Re: Netflix knows this well...
@mhhf1ve yes, it seems like tv programing is changing trying to bring back tv viewing to youth :)
dcawrey
10/10/2016 3:22:59 PM
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Re: Netflix knows this well...
It has been making a lot more sense to me why AT&T purchased DirecTV. It wasn't aboeut satellite; it was all about offering streaming services to those who are disinterested in $100 cable packages. I get it now.
mhhf1ve
10/10/2016 4:55:12 PM
User Rank Platinum
Re: Netflix knows this well...
Directv still seems like a pricey acquisition for a streaming service plus a lot of satellite overhead. But maybe the satellite wireless spectrum can be re-purposed someday?
batye
10/10/2016 6:16:56 AM
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Re: Netflix knows this well...
@mhhf1ve Ithink they already precalculated and hide it in the monthly fees :) but who knows???
mhhf1ve
10/10/2016 12:18:28 PM
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Re: Netflix knows this well...
I'm pretty sure Netflix and Hulu must bake in the "off season" into their pricing.
batye
10/10/2016 1:33:07 PM
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Re: Netflix knows this well...
@mhhf1ve yes I could not agree more... I think everything get calculated at the end :)
Michelle
10/8/2016 4:05:58 PM
User Rank Platinum
Model modification
I don't know a lot about the distribution model, but it seems like a lowering of access fees to providers is in order. Streaming and cable providers could offer more competitive packages if thier own fees were less. It seems like these fees are paid over and over by all providers. It might be time to focus on high subscriber numbers, rather than higher fees per subscriber.
batye
10/10/2016 6:02:01 AM
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Re: Model modification
@Michelle I think it due to everyone fighting to get consumers... and lowering prices do work :)
mpouraryan
10/12/2016 3:55:47 PM
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Re: Model modification
A consumer has to sense value--if the value is there--consumers will come. That's at the heart of it all. That's vital.
batye
10/12/2016 5:05:43 PM
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Re: Model modification
@mpouraryan yes, you are right, consumer getting smarter... as everything changes...
mpouraryan
10/12/2016 9:42:07 PM
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Re: Model modification
Change is something that is a given--this has to be accepted and embraced in a major way as part of the on-going transformation process.
batye
10/13/2016 10:28:45 AM
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Re: Model modification
@mpouraryan yes, as changes never ending process... as technology develops...
mpouraryan
10/13/2016 2:17:02 PM
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Re: Model modification
As I have noted throughout my comments, the key is to not just embrace it, but making sure that the element of humanity is maintained--especially as I have seen how work the advances in Technology has left many behind. All know about the instagram story--a company with only 13 people being bought out by Facebook for $ 1 Billion. THere lies the true challenge in this transformation quest.
batye
10/13/2016 3:01:15 PM
User Rank Platinum
Re: Model modification
@mpouraryan yes, but it not gonna be simple or easy... it gonna be rough road ahead :)
mpouraryan
10/13/2016 4:03:12 PM
User Rank Platinum
Re: Model modification
As I thought about your latest thoughts, I recalled Andy Grove's (the co-founder of Intel) when he reminded us all, "....Only the Paranoid Survive...."
batye
10/13/2016 9:33:05 PM
User Rank Platinum
Re: Model modification
@mpouraryan I would say in Security field Paranoia is the name of the game... or it one of the requirements to Paranoid about everything and do not trust anything at face value...
mpouraryan
10/14/2016 12:21:35 AM
User Rank Platinum
Re: Model modification
..I leave you all with this: if it was easy, we would not have electricity, the car, the plane, the PC, the blackberry, the ipHone & the iPad. I noted this when I shared this in my own personal blog after what has understandably been a challenging week on a multitude of fronts:
batye
10/14/2016 12:54:04 AM
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mpouraryan
10/14/2016 1:23:14 AM
User Rank Platinum
Re: Model modification
Glad you enjoyed it--it is underscore a simple message I've tried to underscore: We must always keep the faith and never ever lose hope--it is at the heart of Transformation--isn't it?
Onward to Friday & the W-End :)
batye
10/14/2016 1:25:36 AM
User Rank Platinum
Re: Model modification
@mpouraryan thank you, good friday/weekend to all :)
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