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dcawrey
dcawrey
12/3/2016 2:34:21 PM
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Platinum
Re: Another small step toward the slippery slope
HBO Now is successful, but I would argue that it needs to be part of other OTT packages. Trying out the HBO service myself, I felt like it would be better off as a channel rather than by itself. And I think the company is realizing this; that would explain the Amazon deal. 

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afwriter
afwriter
12/2/2016 1:54:34 PM
User Rank
Platinum
Re: Another small step toward the slippery slope
Simplicity and compartmentalism has to be the only benefit of this so far.  I am surprised that they didn't work out some kind of price reduction for Prime members.  I am not very impressed with Amazon channels right now, and I am not sure what they would have to do to make it more appealing than using the apps that flank my Amazon app on the Roku. 

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clrmoney
clrmoney
12/2/2016 10:53:20 AM
User Rank
Platinum
Amazon has HBO and Cinemax
Great for business and a great idea that you added them apart of your program service which means more income and business that provides for the customers as well.

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JohnBarnes
JohnBarnes
12/2/2016 8:23:33 AM
User Rank
Platinum
Another small step toward the slippery slope
Adi,

I think you're exactly right. And OTT aggregation leads to eventually the "flat rate service with everything" that we have all been saying is coming for a couple of years.

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