Comments
batye
9/5/2016 12:53:10 AM
User Rank Platinum
Re: Surprised
@dcawrey it all depends on what they selling :) and how they planing....
dcawrey
9/3/2016 12:53:43 PM
User Rank Platinum
Re: Surprised
Therer are certain bundles that are real easy targets. I think sports and comedy are two great examples where people are not able to buy packages focused specifically on those genres. But its going to happen, and it is going to be a huge money maker for video providers.
batye
9/1/2016 11:43:52 AM
User Rank Platinum
Re: Monitization
@Adi in my case the ad turn me off from the product completely...
clrmoney
9/1/2016 11:07:32 AM
User Rank Platinum
4G Video
We use video in almost everything we doe like for business so I want be surprised by 2020 that they will increase tremendously in revenue.
Ariella
9/1/2016 9:41:37 AM
User Rank Author
Re: Monitization
@JohnBarnes but perhaps those are only effective because they reach the product's existing market? That's kind of like the nonstop ads I get from the Gap family -- as many as 4 a day, every day. Once in a while I do order then because I'm already a customer.
Now that Facebook is inserting ads throughout my feed, I notice that it includes a few retailers that I do order from regularly with the products that I've looked at. Together LL Bean and FB determine that it makes sense to put the ad in my feed. But the thing is that I order from LL Bean when I either need something from it or when it's offering a particular promotion on something I can use. I don't tend to just browse there regularly because it doesn't change its offerings very often.
Re: Monitization
pmassam, adi,
You have a much deeper faith in people's self-respect than I do. Offhand I can't think of any medium that was ever strangled by ads, ie. where advertising became so extensive and prominent that people stopped consuming it because it was "nothing but ads." (I can think of a few venues that decided to scale back advertising in order to appeal to consumers who liked to feel sophisticated, but that's about it). We already tolerate a physical world where almost every flat surface is turning into an ad, and if you factor in product placement, infomercials, etc. much of the mass media is virtually ad-saturated.
And the repetition-and-obnoxiousness factors in memorability are not just something "suggested by the research." They're about as well established as the laws of thermodynamics. One reason why YouTube's ad rates are as high as they are is that the structure of playlists, channesl, etc. creates really good focused targets (aka viewers) for heavy repetition.
Adi
9/1/2016 6:34:11 AM
User Rank Author
Re: Quality-based pricing
@pmassam that's my sense as well. I think you have to consider consumer responses to lower quality options even at lower prices may not be favorable.
pmassam
9/1/2016 6:33:21 AM
User Rank Gold
Re: Monitization
@batye @adi Agreed. Smarter, targeted and necessarily less advertising needs to combine with respecting user preferences for a winning combination.
There's a lot more scope for collaboration between advertisers perhaps new to the mobile space and service providers new to the advertising space to combine resources and knowledge to make this happen
pmassam
9/1/2016 6:28:38 AM
User Rank Gold
Re: Quality-based pricing
@Adi Metrics like vMOS will certainly help service providers deliver a better customer experience.
Whether you can still charge for it by 2020 is another matter - there are some markets already very sensitive to delivering a good experience to all at an affordable price.
Adi
9/1/2016 4:21:28 AM
User Rank Author
Quality-based pricing
The report has an interesting suggestion about quality-based pricing. We've seen some examples of that with HD-pricing where you paid more for an HD service than for SD. We'll undoubtedly see examples of that with UHD too now. But I think they are actually taking about a bit-rate or measureable QoE based pricing structure using something like a vMOS, which Mohamed talks about in an earlier TT post. It's an interesting new approach to differentiated pricing, and adds one other dimensions to work with. But could it get too confusing for users?
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