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faryl
faryl
10/31/2016 7:35:42 PM
User Rank
Platinum
Re: Bah
My guess is that if there is an industry standard to mitigate the risks of spoilage due to unsold food, there's an audit process in place to make sure the controls around those risks are working! Lol!

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Michelle
Michelle
10/20/2016 2:13:27 PM
User Rank
Platinum
Re: Bah
@Joe sounds like it was a successful campaign! It's fun teaching kids today about the different tactics marketers use to sway the audience. It's a lot like pulling back the curtain on the Wizard of Oz. 

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Joe Stanganelli
Joe Stanganelli
10/16/2016 8:34:37 PM
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Author
Re: Bah
@Michelle: It's really all in the marketing.

Case in point: A brilliant marketer I know had to market a residential area that was not exactly in a prime location.  She turned it around and *made* it a prime location by focusing the brand messaging on how close it was to all of the prime locations it was near -- allowing people to enjoy the best of all worlds.

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Michelle
Michelle
10/16/2016 5:14:08 PM
User Rank
Platinum
Re: Bah
@Joe ahh yes, AT&T and MCI -- I remember those days. It's amazing how products & services continue to differentiate themselves without any really differentiators...

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Joe Stanganelli
Joe Stanganelli
10/15/2016 1:15:37 PM
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Author
Re: Bah
@elizabethv: Except, contrary to what the WSJ and Publicis would have you believe, there was no inflation.  Facebook told everyone how it was defining "video views" back in 2014, in very clear terms.  Publicis and a bunch of others were just too dumb to realize what it meant.

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Joe Stanganelli
Joe Stanganelli
10/15/2016 1:07:48 PM
User Rank
Author
Re: Bah
@Michelle: Indeed.  Examples Adams used were airlines, colas, and (now I'm really dating myself) AT&T and MCI.  The products and services are all *essentially* the same, more or less...so it comes down to confusing customers.  Otherwise, they would become commodities.  Confusopolies prevent race-to-the-bottom pricing.

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Joe Stanganelli
Joe Stanganelli
10/15/2016 12:48:39 PM
User Rank
Author
Re: Bah
@Adi: This discussion inspired me to put my thoughts into more in-depth words here (link).

As for FB running its own measurement, they'd been pretty upfront about how they were defining things since 2014.  If Publicis et al. couldn't figure out that Facebook's definition of "video views" applied to metrics involving, er, video views, then -- iMHO -- they and their clients got what they deserved.

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ms.akkineni
ms.akkineni
9/30/2016 11:35:07 PM
User Rank
Platinum
Re: Bah
Yep, Audit is the big thing.

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ms.akkineni
ms.akkineni
9/30/2016 11:34:07 PM
User Rank
Platinum
Re: Bah
I would like to note the distinction between the two though. The intensity of the issue with Wells Fargo is much more. And there is goin to be impact to all aspects for the company due to what happened.

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ms.akkineni
ms.akkineni
9/30/2016 11:32:28 PM
User Rank
Platinum
Re: Bah
Agreed. Despite us caring, there could be many that would care for several obvious reasons.

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