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batye
8/4/2016 9:48:22 AM
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Re: a content platform for every show
@Michelle in Canada they have almost zero of any good content, this is could be a reason why apple tv not picking up good sales in Canada...
in USA yes my brother uses Apple tv in his truck while pulling load in USA... but what he say - Apple streaming library almost non existed... as he uses Apple music mostly...
Ariella
8/3/2016 10:15:20 AM
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Re: a content platform for every show
@mhhf1ve My understanding of Apple TV is that it is only giving convenient access to the programming from providers like HBO NOW, WatchESPN, Netflix, Hulu, iTunes. It doesn't seem to be planning its own. If it operated like Amazon, though, it would be building on the data of what people watch to figure out what it most marketable.
dcawrey
8/2/2016 10:31:17 PM
User Rank Platinum
Re: a content platform for every show
Original content is a driver of subscriptions for sure. Netflix has executed this to perfection: With series like House of Cards, they have a banner to fly to get peiople in the door.
I would argue Amazon hasn't quite been able to accomplish that yet. But there is still time for the company, and they have the financial muscle to flex, that's for sure.
mhhf1ve
8/2/2016 5:32:45 PM
User Rank Platinum
Re: a content platform for every show
Apple does streaming music.. and I think some streaming music videos, too. I don't think it has a streaming video service YET. But considering that all the major streaming video players run on Apple hardware (eg. Netflix app, Amazon Prime Video, Vudu, Hulu, etc), Apple is a potential player in streaming video because it just need to flick a switch and all iOS devices would be able to stream an iTunes video service.
Apple is in a tricky spot, though, competing with the streaming apps in its own app store and trying to offer the same service itself. Apple Music is in the same tough spot but at least it started with a dominant position in music downloads. Streaming music apps are on uncertain ground, though, because their future is much less certain than Netflix or Hulu. Will Pandora exist in few years? Will Spotify?
Apple might be starting to create some original programming for video... we'll see how that goes. Content production ain't easy.
mhhf1ve
8/2/2016 5:25:31 PM
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Re: a content platform for every show
> "teasing comments about plans for AppleTV.."
Apple has been teasing big plans for a TV strategy for... over a decade now?
At this point, Apple has seriously cried "wolf" too many times for AppleTV.. and content owners are probably far too cautious about negotiating with Apple, after seeing how Apple dominated the music and ebooks industries. AppleTV doesn't have the same dominance as the iPhone/iPod did/does, so Apple doesn't have the same leverage.
On top of that, it doesn't look like Apple wants to data mine user data for marketing purposes. So Apple's value to copyright holders is limited compared to Amazon/Google/etc.
Apple is in a tough spot in that it has to compete with the likes of Google AND at the same time try to be friendly with app developers like Netflix.
I think Apple might be better off trying to turn AppleTV into a casual gaming console first...
clrmoney
8/2/2016 10:33:04 AM
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Amazon Power
Amazon is the best website to buy products online s if they want to increase the content I say go for it.
Michelle
8/2/2016 9:51:34 AM
User Rank Platinum
Re: a content platform for every show
@mhhf1ve It's interesting you bring up Apple TV. I don't even think of Apple when I think of streaming content. Do they have a hefty streaming library or is it mostly downloadable content?
batye
8/2/2016 8:45:12 AM
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Re: a content platform for every show
@Adi interesting point about price as in Canada everyone do increase the prices for they services...
Adi
8/2/2016 4:50:31 AM
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Re: Choosing Content
@afwriter - it was the home of The Sopranos. 'nuff said...;)
Adi
8/2/2016 4:48:52 AM
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Re: a content platform for every show
@mhhf1ve - Tim Cook just threw out some teasing comments about plans for AppleTV. Not much actual info., but suggests they know they are a bit lost there.
In response to questions from analysts, the Apple chief executive described the introduction of Apple tvOS and subsequent releases, including one scheduled for the autumn, as "sort of building the foundation of what we believe can be a broader business over time." He added: "I don't want to be more precise than that but you shouldn't look at what's there today and think that we've done what we want to do."
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